I’m sure by now, you understand the importance of capturing your website visitors contact information using an opt in form and building a large email list of potential customers. This is an extremely effective tool to help you develop a relationship with your online visitors. For the most part, this is the only way to build a relationship since many of these people won’t come back to your website again….Really, they won’t! Once you’ve got an email list you can use broadcast or autoresponder email marketing to let them know about any new product or service you’re offering.
When it comes to contacting your email list you basically have two ways to do it, you can just load a series of pre-written emails into an auto responder service that will send out the emails over whatever period of time you choose. That way every one who signs up to your list will receive all the emails in your series one after the other in order until they’ve received them all, or you’ve added more.
This method is a fantastic way to keep in touch with the people on your list and since the method is all automated it doesn’t take any time from you, once you’ve written and loaded the emails, of course! Let me also add though, there are systems that will write and send emails on your behalf so ALL you have to do is drive traffic! More on this later.
But if you’ve got a sale coming up or you’ve just added a wonderful new service and you want to let all of the customers on your email list know about it right now, you want to send an email broadcast. You can set this message to go out at a certain time or a certain day but the point is that everyone on your list will get this email at the same time… if that’s what you want.
You can even customize a broadcast so that only part of your list will receive it. It’s up to you. But this is the method you will want to use if you have some hot news that you just want to let everyone know about right away without adding this message to your series and have to wait several days for some of the people on your list to receive it.
But, What Will You Say In Your Email Messages???
In order to be as effective as possible here are a few things you need to make sure you are doing when it comes to composing your email messages:
1. To ensure as many of the people on your list to actually open and read your email as possible, you have to make sure that whatever headline you choose is interesting and compelling. You want to excite your readers and make them eager to open your email. Make an interesting headline.
2. An interesting headline will only take you so far though. It’s also important that your message is on point and short. For the most part you want your reader to be engaged in your message before they’re finished reading the first paragraph. If you can hook them and get them to read your whole message you will have a much better chance of getting them to take the desired call to action. You should have only one specific topic or point to make in each email.
3. You need a call to action in every single email; follow me on Facebook, please share this article, click this link or click to purchase. You’d be amazed at how many marketers actually fail to ask for the sale. Whatever action you want them to take, provide them with a clear and easy to understand call of action such as: Buy Now!
This also gets your subscribers in the habit of having to do something at the end of every one of your messages….a very important habit to get your readers into.
Broadcast email marketing is a great way to let everyone on your list know about something special all at the same time.
How Much Automation is Too Much??
Obviously, no amount of automation is too much as long as everything is functioning properly and you’ve put your human touch into your funnel. There is a lot of behind the scenes techy type stuff that has to be set up to create a marketing plan for your readers. This is the telling and selling portion of your automated business and is known as your sales funnel. You have probably heard this term before and it sounds like a major pain in the behind to figure this all out. Yea, kind of, but so worth it once you’ve got it all in place because you can market affiliate products that earn you monthly commissions and will set you up a stable income. Then you can scale and multiply your streams of income to the moon.
You could pay someone to have all this done for you, at quite a hefty price tag, but then it would be yours. Or, you could partner with a program that has an automated system in place for you so all you do is drive traffic to your link. That brings the number of items on your daily checklist to ONE! Just drive traffic to your link, that’s it. The system will do all the telling and selling for you, allowing you to now become an expert in generating traffic to your link. This is what I call a profit generating activity…a selling machine, if you will!
Take a look at my buddy, Vick’s 7 step guide on setting this all up to create an automated eco system of automation and multiple sales streams. This guide is free and does not require a credit card, so click the link below and check it out.