Augmented reality treasure hunting app Seek pivots to become a hub for AR projects

One year after launching at South by Southwest with an augmented reality treasure hunting app, the Utah-based startup Seek has returned with an update transforming its service into a “YouTube for AR”. Rather than being focused on disappearing, site-specific augmented reality experiences, the company now wants to be a hub … More…

AWS re:INVENT 2017">

AWS re:INVENT 2017

We’d heard months ago that Amazon would be using its Re:Invent AWS event to roll out some a new service related to building in mixed reality — augmented reality and virtual reality. And on the eve of the conference kicking off, it’s done just that. Today the company announced Amazon … More…

First Minute Capital joins $5.8M seed for AR treasure hunt game Snatch

Pokemon Go is a game that spawns cute monsters for players to try to catch. But the massive popularity of the augmented reality title, which saw hoards of humans roaming parks and piers seeking elusive Pokemon last year at the height of the craze, is also spawning plenty of wannabie … More…

Topology lets you try before you buy glasses using AR in an app

Topology Eyewear is an augmented reality app providing custom-fit glasses from a 3D scan of your face. Most glasses are mass manufactured to fit a supposedly symmetric head. The problem is, most of us are not that symmetrical. The Topology app, available on iOS, uses face-scanning technology to take into … More…

Virtual science lab startup Labster bags $10M to accelerate its ed tech play

Ed tech startup Labster whose software platform enables virtual simulations of laboratories for teaching life science to students, has closed a $10 million Series A round of funding led by early stage European VC firm Balderton Capital. Stockholm-based Northzone is also joining the round, as is Unity Technologies founder David Helgason — … More…