So why oh why is Twitter doing #280?

Late yesterday Twitter announced the unthinkable for time-pressed journalists everywhere by revealing it is testing doubling the character length of tweets. Farewell sweet brevity of 140chars. Hello pointless extra blah-blah-blah #280. Let’s do this! https://t.co/JUT8oemc9g — Ed Ho (@mrdonut) September 26, 2017 But why oh why is Twitter doing this? … More…