Unilever warns social media to clean up toxic content

Consumer goods giant Unilever, a maker of branded soaps, foodstuffs and personal care items and also one of the world’s biggest online advertisers, has fired a warning shot across the bows of social media giants by threatening to pull ads from digital platforms if they don’t do more to mitigate … More…

Researchers find that Twitter bots can be used for good

According to Emilio Ferrara, a USC Information Sciences Institute researcher, not all Twitter bots are born bad. He should know. Ferrara created a “large-scale experiment designed to analyze the spread of information on social networks” and found that “good” tweets spread just as quickly as bad tweets. Further, they confirmed … More…

Even more US adults now getting news from social media, says Pew

New research by Pew suggests there has been another increase in the proportion of U.S. adults getting news via social media platforms. In May last year the researcher reported that 62 per cent of American adults were obtaining news from tech platforms, saying 18 per cent were doing so often. … More…