Unilever warns social media to clean up toxic content

Consumer goods giant Unilever, a maker of branded soaps, foodstuffs and personal care items and also one of the world’s biggest online advertisers, has fired a warning shot across the bows of social media giants by threatening to pull ads from digital platforms if they don’t do more to mitigate … More…

Why I decided to install Messenger Kids

I’ve been struggling with whether or not to download Facebook’s new app aimed at children, Messenger Kids, onto my daughter’s iPad. This weekend, I took the plunge. I sat with her as she typed her first message and sent a selfie. I watched as she discovered GIFs. I wasn’t sure … More…

German antitrust office starts asking questions about online ad platform giants

Germany’s national competition regulator has announced it’s looking into market conditions in the online advertising sector, responding to concerns that a lack of transparency could be skewing market conditions. It could open up a full sector enquiry depending on results of its initial probe. The antitrust office says it will start by … More…

Instagram now allows businesses to schedule their posts

Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to … More…

Bloated Facebook Messenger promises to simplify in 2018

“The app became too cluttered,” Facebook’s head of Messenger David Marcus announced today in a post of plans for 2018 including “massively simplifying and streamlining Messenger this year.” Between Messenger Day/Stories, its Snapchatty augmented reality camera, a bot Discover section, games, and more, Facebook had to build artificial intelligence “M … More…

UK eyeing extremism tax on social media giants

The UK government has kicked off the new year with another warning shot across the bows of social media giants. In an interview with the Sunday Times newspaper, security minister Ben Wallace hit out at tech platforms like Facebook and Google, dubbing such companies “ruthless profiteers” and saying they are … More…

Facebook has a 100-person engineering team that helps advertisers build tools and infrastructure

Stories about Facebook’s advertising business tend to focus on the big numbers — its billions of users, millions of advertisers or its enormous lead over any competitor that’s not named Google. But Facebook says that one of its success stories in recent years involves a relatively small group of engineers … More…

Facebook will temporarily disable a tool that lets advertisers exclude people of color

Facebook has been under fire for its practices and policies that enable advertisers to exclude “multicultural affinity” groups from the audiences they reach via the social network. Now, in light of a ProPublica investigation and pressure from the Congressional Black Caucus, Facebook says it’s committed to taking a closer look … More…

Facebook will teach the unemployed digital/social media skills in 30 cities

Whether it’s to “bring the world closer together” or improve its public image, Facebook today announced Community Boost. Facebook tells me it’s investing tens of millions of dollars into the program that will travel to 30 cities around the U.S. in 2018. It will teach digital job skills to the … More…

When you spend $100 million on social media, it comes with help, says Trump strategist

Earlier today, at the Web Summit conference in Lisbon, Brad Parscale, the digital director of Donald Trump’s presidential election campaign, revealed much more about Trump’s election campaign and the role that Facebook played in it. In conversation with renowned investigative journalist Michael Isikoff, Parscale also suggested that if anyone was seeking … More…

Instagram pushes more influencers to adopt its new format for sponsored posts

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers. The company first introduced the tool in June, then made it available to more accounts in August while also establishing a policy requiring … More…