As ad dollars erode, tech investments point the way forward for networks

There’s no doubt that linear advertising revenues are going to decline in the coming years for big networks. Squeezed by Facebook and Google on one side, and impossible consumer expectations created by Netflix, Amazon and other streaming services on the other, the idea of an ad-supported entertainment business is under … More…

Unilever warns social media to clean up toxic content

Consumer goods giant Unilever, a maker of branded soaps, foodstuffs and personal care items and also one of the world’s biggest online advertisers, has fired a warning shot across the bows of social media giants by threatening to pull ads from digital platforms if they don’t do more to mitigate … More…

German antitrust office starts asking questions about online ad platform giants

Germany’s national competition regulator has announced it’s looking into market conditions in the online advertising sector, responding to concerns that a lack of transparency could be skewing market conditions. It could open up a full sector enquiry depending on results of its initial probe. The antitrust office says it will start by … More…

Google expands controls to let you mute those annoying ads that follow you on every site

You know those ads that seem to follow you to every website? You went to one site one time to check out a thing and bam! that site’s ads now pop up on every site you visit. Well, now Google will let you mute them. At first, it may seem … More…

Report: Facebook gave special investigator Robert Mueller detailed info on Russian ad buys

An official for Facebook told TechCrunch that the company is “continuing to cooperate with the relevant U.S. authorities,” as investigations into the Russian hack of last year’s presidential election continue to expand. In the latest development, authorities are now investigating how agents used online advertising on social networks and search … More…