Snapchat launches augmented reality developer platform Lens Studio

Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house. Today, Snap launches the Lens Studio AR developer tool for desktops so anyone can create World Lenses that place interactive, imaginary 3D objects in your photos and videos. But brands, … More…

Snapchat seeks salvation in long-form and hands-on AR ads

Snap Inc’s stock tanked after missing revenue expectations by $30 million last quarter, so Snapchat is looking to win over businesses with immersive new ads formats. This week it introduced two new forms of ads: Promoted Stories which string together multiple Snaps into a longer-form slideshows openable from a tile … More…

Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play

As Snap, the parent company of Snapchat, gears up to report its quarterly earnings next week, it looks like the company is making some moves to beef up its primary business line, advertising. TechCrunch has learned that the company has acquired Metamarkets, an ad tech startup that provides programmatic ad data-related … More…

Snap blocks Al Jazeera in Saudi Arabia to comply with local laws

Snap has bowed to pressure from the government of Saudi Arabia to censor a news channel operated by the Qatar-based news broadcaster, Al Jazeera, from the Snapchat Discover section of its app. The development was reported earlier by the WSJ. Al Jazeera launched a Snap Discover channel in English in … More…

Teens favoring Snapchat and Instagram over Facebook, says eMarketer

Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest projections from research firm eMarketer. At the same time alternative social apps Snapchat and (Facebook-owned) Instagram are seeing rising and double-digit growth in the same youth demographic … More…

Weekly Roundup: Travis Kalanick sued by Benchmark, Snap and Blue Apron sink after Q2 earnings

From Ubers former CEO Travis Kalanick getting sued by his companys lynchpin investors at Benchmark to Googles struggles with a recently fired employee over a gender diversity screed that went viral, its been a wild week in tech. Meanwhile, Snap and Blue Apron both reported disappointing earnings something we discuss … More…