Snapchat launches augmented reality developer platform Lens Studio

Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house. Today, Snap launches the Lens Studio AR developer tool for desktops so anyone can create World Lenses that place interactive, imaginary 3D objects in your photos and videos. But brands, … More…

Snapchat seeks salvation in long-form and hands-on AR ads

Snap Inc’s stock tanked after missing revenue expectations by $30 million last quarter, so Snapchat is looking to win over businesses with immersive new ads formats. This week it introduced two new forms of ads: Promoted Stories which string together multiple Snaps into a longer-form slideshows openable from a tile … More…

Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play

As Snap, the parent company of Snapchat, gears up to report its quarterly earnings next week, it looks like the company is making some moves to beef up its primary business line, advertising. TechCrunch has learned that the company has acquired Metamarkets, an ad tech startup that provides programmatic ad data-related … More…

Snapchats new Context Cards use Snaps for spontaneous discovery

Still 1 Still 2  View Slideshow Next Exit This isn’t going to appear in every Snap, however, lest you were worried that Snapchat was turning every single post on its platform into a marketing tool. Instead, it’ll include those that have been tagged with the company’s venue-specific Geofilters, or with … More…

Snapchat launches sponsored 3D World Lenses, starting with Blade Runner

Snapchat is taking its World Lenses augmented reality feature and opening them up to brands. Snap’s Imran Khan just announced the availability of the new advertising product on stage at Advertising Week New York, along with launch partners Warner Bros and Bud Light, both of which will be debuting branded … More…

Snap blocks Al Jazeera in Saudi Arabia to comply with local laws

Snap has bowed to pressure from the government of Saudi Arabia to censor a news channel operated by the Qatar-based news broadcaster, Al Jazeera, from the Snapchat Discover section of its app. The development was reported earlier by the WSJ. Al Jazeera launched a Snap Discover channel in English in … More…

Even more US adults now getting news from social media, says Pew

New research by Pew suggests there has been another increase in the proportion of U.S. adults getting news via social media platforms. In May last year the researcher reported that 62 per cent of American adults were obtaining news from tech platforms, saying 18 per cent were doing so often. … More…

Polygram detects facial reactions to shared photos

What if you could see if your Instagrams made people happy, surprised or disgusted? That’s just one of the innovative features of new photo-sharing social network Polygram. Using facial detection, Polygram gives you analytics about the emotional reactions people have to the photos you post. Polygram also has augmented reality … More…

Teens favoring Snapchat and Instagram over Facebook, says eMarketer

Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest projections from research firm eMarketer. At the same time alternative social apps Snapchat and (Facebook-owned) Instagram are seeing rising and double-digit growth in the same youth demographic … More…