Snaps raises $6M to expand its marketing platform for messaging apps

Snaps has raised $6 million in Series A funding for what it calls its Conversational Marketing Cloud. By that, it’s referring to a suite of tools that allows businesses to promote themselves through messaging. CEO Christian Brucculeri said Snaps is differentiated by its “write once and deploy everywhere approach,” allowing … More…

Snapchats new Context Cards use Snaps for spontaneous discovery

Still 1 Still 2  View Slideshow Next Exit This isn’t going to appear in every Snap, however, lest you were worried that Snapchat was turning every single post on its platform into a marketing tool. Instead, it’ll include those that have been tagged with the company’s venue-specific Geofilters, or with … More…